The media handbook : a complete guide to advertising media selection, planning, research, and buying / Helen Katz.
By: Katz, Helen E [author.].
Series: Routledge Communication Series.Publisher: New York : Routledge, Taylor & Francis Group, 2017Edition: 6th edition.Description: xx, 231 pages ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781138689169 (pbk.).Subject(s): Advertising media planning | Mass media and business | Marketing channelsGenre/Form: Print books.Current location | Call number | Status | Date due | Barcode | Item holds |
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On Shelf | HF5826.5 .K38 2017 (Browse shelf) | Available | AU00000000011557 |
Total holds: 0
Includes bibliographical references and index.