Advertising and promotional culture : case histories / P. David Marshall and Joanne Morreale
By: Marshall, P. David [author].
Contributor(s): Morreale, Joanne [author].
Publisher: London : Palgrave, 2018Description: x, 265 pages : illustrations ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 1137026243; 9781137026231.Subject(s): Advertising | Advertising -- Social aspects | Advertising -- HistoryGenre/Form: Print books.Summary: A unique and accessible account of the ways that advertising and promotional culture have grown and developed from the late 19th century through to the present, illuminating how advertising has adapted to changing cultural, political, economic, and technological environments. Structured around case histories, this insightful text draws connections between past and present to show how advertising has become a discourse twinned with modernity| Current location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|
| On Shelf | HF5811 .M37 2018 (Browse shelf) | Available | AU00000000011560 |
Includes bibliographical references and index
A unique and accessible account of the ways that advertising and promotional culture have grown and developed from the late 19th century through to the present, illuminating how advertising has adapted to changing cultural, political, economic, and technological environments. Structured around case histories, this insightful text draws connections between past and present to show how advertising has become a discourse twinned with modernity
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