Advertising and promotional culture : case histories / P. David Marshall and Joanne Morreale
By: Marshall, P. David [author].
Contributor(s): Morreale, Joanne [author].
Publisher: London : Palgrave, 2018Description: x, 265 pages : illustrations ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 1137026243; 9781137026231.Subject(s): Advertising | Advertising -- Social aspects | Advertising -- HistoryGenre/Form: Print books.Summary: A unique and accessible account of the ways that advertising and promotional culture have grown and developed from the late 19th century through to the present, illuminating how advertising has adapted to changing cultural, political, economic, and technological environments. Structured around case histories, this insightful text draws connections between past and present to show how advertising has become a discourse twinned with modernity| Current location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|
| On Shelf | HF5811 .M37 2018 (Browse shelf) | Available | AU00000000011560 |
Browsing Alfaisal University Shelves , Shelving location: On Shelf Close shelf browser
|
|
|
|
|
|
|
||
| HF5805 .S87 2016 Globalizing ideal beauty : how female copywriters of the J. Walter Thompson Advertising Agency redefined beauty for the twentieth century / | HF5810.H44 A3 2017 Hegarty on advertising : turning intelligence into magic / | HF5811 .H64 2017 Advertising and consumer society : a critical introduction / | HF5811 .M37 2018 Advertising and promotional culture : case histories / | HF5811 .V45 2015 100 ideas that changed advertising / | HF5811 .W82 2016 The attention merchants : the epic scramble to get inside our heads / | HF5821 .A28 2017 Advertising culture and translation : from colonial to global / edited by Renato Tomei |
Includes bibliographical references and index
A unique and accessible account of the ways that advertising and promotional culture have grown and developed from the late 19th century through to the present, illuminating how advertising has adapted to changing cultural, political, economic, and technological environments. Structured around case histories, this insightful text draws connections between past and present to show how advertising has become a discourse twinned with modernity
WorldShare provided record