Globalizing ideal beauty : how female copywriters of the J. Walter Thompson Advertising Agency redefined beauty for the twentieth century / Denise H. Sutton.
By: Sutton, Denise H.
New York : Palgrave Macmillan, ©2016Edition: 1st ed.Description: xii, 210 p. : ill. ; 22 cm.ISBN: 9781349376780.Subject(s): J. Walter Thompson Company. Women's Editorial Department | Women in the advertising industry -- United States -- History | Women in advertising -- United States -- History | Beauty, Personal -- United States -- History | Advertising agencies -- United States -- HistoryGenre/Form: Print books.| Current location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|
| On Shelf | HF5805 .S87 2016 (Browse shelf) | Available | AU00000000011778 |
Includes bibliographical references and index.
From suffrage to soap : Helen Lansdowne Resor and the women's editorial department -- "Good looks supremacy" : advertising an American ideal beauty -- Selling prestige and whiteness : Pond's cold cream and Pond's vanishing cream case study -- Selling sex and science : Woodbury's facial soap case study -- J. Walter Thompson's international expansion and the ideology of civilization -- J. Walter Thompson's international advertisements : the universal appeal to beauty.
Globalizing Ideal Beauty is the forgotten history of a group of women copywriters whose successful ad campaigns went international in the 1920s and spread an American notion of feminine appeal from Bangor to Bangkok. Sutton's approach is grounded in a huge body of original archival research that has so far remained largely untapped.