Global advertising practice in a borderless world / [edited by] Robert Crawford, Linda Brennan, Lukas Parker.
Contributor(s): Crawford, Robert [editor.] | Brennan, Linda L [editor.] | Parker, Lukas [editor.].
Publisher: New York : Routledge, 2017Edition: 1 Edition.Description: 236 pages cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781138918306 (hardback : alk. paper).Subject(s): Advertising | Internet advertising | Globalization -- Social aspects | Culture and globalizationGenre/Form: Print books.| Current location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|
| On Shelf | HF5823 .G5625 2017 (Browse shelf) | Available | AU00000000011858 |
Browsing Alfaisal University Shelves , Shelving location: On Shelf Close shelf browser
|
|
|
|
|
|
|
||
| HF5823 .C65 2014 100 ways to create a great ad / | HF5823 .E88 2017 The end of advertising : why it had to die, and the creative resurrection to come / | HF5823 .F47 2021 Strategic advertising mechanisms : from copy strategy to iconic brands / | HF5823 .G5625 2017 Global advertising practice in a borderless world / | HF5823 .H185 2021 Advertising & promotion / | HF5823 .L65 2015 Logos : the creative punch of big idea branding / | HF5823.O36 Y68 2018 Ogilvy on advertising in the digital age / |
Includes bibliographical references and index.
Introduction -- Globalisation of advertising : an overview of trends and issues / John Sinclair -- Globalisation, branding, and advertising's stakeholders / Linda Brennan and Robert Crawford -- Digital advertising and the new world of "viral" advertising / Lukas Parker, Dang Nguyen and Linda Brennan -- American advertising and the politics of consumption / Jean M. Grow -- Latin america and its influence on global creative advertising / Mensa Marta Torras -- Not an island : the symbiotic connection of the UK and global advertising industry / Matthew Hook -- Advertising in Western Europe : the influence of digital media and sustainability / Isidoro Arroyo-Almaraz and Lilia Ivana Mamic -- Advertising market in Central and Eastern Europe : case study of advertising market in Poland / Tomasz Domanski -- Advertising cultures and global influences in sub-Saharan Africa- Nigerian : South African and Kenyan Models / Rotimi Williams Olatunji -- Advertising in the Middle East & Western Asia : advertising culture and global influences / Reza semnani Jazani -- Indian advertising in the context of globalisation / Hari Sreekumar and Rohit Varman -- Advertising in Singapore : regional hub, global model / Peter Ling -- China : unique approaches to advertising in a globalising world / Julie Bilby and Sinha Kunal -- Australasian advertising and the world / Jackie Dickenson and Robert Crawford -- From global to social : digital communication and the future of globalisation & advertising / Robert Crawford, Linda Brennan, Dang Nguyen and Lukas Parker.