Native advertising : the essential guide / Dale Lovell.
By: Lovell, Dale [author.].
Publisher: London, United Kingdom : Kogan Page, 2017Description: xiv, 227 pages : illustrations, maps ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780749481162.Subject(s): Internet advertising | Internet marketing | Internet advertising | Internet marketing | Online-MarketingGenre/Form: Print books.Current location | Call number | Status | Date due | Barcode | Item holds |
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On Shelf | HF6146.I58 L683 2017 (Browse shelf) | Available | AU00000000011943 |
Includes bibliographical references and index.
part 1. What is native advertising?: Why native advertising matters ; A brief history of native advertising ; The global native advertising market -- part 2. How can native advertising impact your business?: The different types of native advertising ; Who can benefit from native advertising? ; Measuring native advertising : how does it work? -- part 3. A practical guide to running native advertising: Getting started with native advertising ; Buidling a team for native advertising success ; The seven habits of highly effective native advertisers -- part 4. Native advertising in a wider business context: The business of digital ; The rise of the content studio ; Objections to native advertising ; part 5. The future of native advertising: Programmatic native advertising ; The next generation of native advertising ; Conclusion: A call to arms.
Understand the exhilarating new, multi-billion dollar marketing channel that is native advertising with this comprehensive and highly practical guide, packed with case studies and real world examples.