Marketing and finance : creating shareholder value / Malcolm McDonald, Brian D. Smith, Keith Ward.
Publisher: Chichester, England : Wiley, 2013Copyright date: copy©2013Description: 1 online resource (464 pages) : color illustrations, charts, tablesContent type:- text
- computer
- online resource
- 9781119953388
- 9781118748893 (e-book)
- 9781118748763 (e-book)
- 9781118748664 (e-book)
- 658.8/02 23
- HG4028.V3 .M336 2013eb

Includes bibliographical references and index.
Description based on online resource; title from PDF title page (ebrary, viewed April 14, 2016).
Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.