Web 2.0 and beyond : understanding the new online business models, trends, and technologies / Tom Funk.
By: Funk, Tom.
Westport, Conn. : Praeger, 2009Description: xviii, 172 p. ; 25 cm.ISBN: 0313351872 (alk. paper); 9780313351877 (alk. paper).Subject(s): Electronic commerce | Information technology -- Management | Internet marketing | Web 2.0Genre/Form: Print books.DDC classification: 658.8/72 Online resources: Table of contents only| Current location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|
| On Shelf | HF5548.32 .F863 2009 (Browse shelf) | Available | AU0000000008536 | ||
| On Shelf | HF5548.32 .F863 2009 (Browse shelf) | Available | AU0000000008537 |
Includes bibliographical references (p. [159]-165) and index.
Introduction : what is Web 2.0 and how will it change my business? -- Power to the people -- Pull media, not push -- The Web as platform : the network is the computer -- Case studies : rapidly changing online landscapes -- Successful online business models for Web 2.0 and beyond -- Ten things you should do to make your business more "Web 2.0" -- The dark side : how the latest developments in cyber crime can ruin your day--or business -- Web 3.0 : what does the future hold?