Social media audits : achieving deep impact without sacrificing the bottom line / Urs E. Gattiker.

By:

Gattiker, Urs E [author.]

Contributor(s):

ScienceDirect eBooks

Series: Chandos social media seriesPublisher: Oxford : Chandos Publishing, 2014Description: 1 online resource (xvi, 293 pages) : illustrationsContent type:

text

Media type:

computer

Carrier type:

online resource

ISBN:

9781780634265
1780634269

Subject(s):

Genre/Form:

Electronic books.

Additional physical formats: Print version:: Social Media Audits : Achieving Deep Impact Without Sacrificing the Bottom Line.LOC classification:

HF5415.1265 .G38 2014

Online resources:

Click here to access online

Contents:

Part 1. Setting the stage, or what it's all about -- part 2. Driving with better benchmarks : the data game -- part 3. With traction and insight, everything is obvious.

Summary: This book gives people dealing with social business in their working life a guide to social media marketing, measurement, and how to evaluate and improve the use of social media in an organizational context.

Item type:

eBooks

Average rating: 0.0 (0 votes)

Holdings ( 0 )
Title notes ( 5 )

No physical items for this record

Includes bibliographical references and index.

Part 1. Setting the stage, or what it's all about -- part 2. Driving with better benchmarks : the data game -- part 3. With traction and insight, everything is obvious.

This book gives people dealing with social business in their working life a guide to social media marketing, measurement, and how to evaluate and improve the use of social media in an organizational context.

Owing to Legal Deposit regulations this resource may only be accessed from within National Library of Scotland. For more information contact enquiries@nls.uk. StEdNL

Elsevier ScienceDirect All Books