Business intelligence strategy and big data analytics : a general management perspective / Steve Williams.
Publisher: Cambridge, MA : Morgan Kaufmann is an imprint of Elsevier, 2016Description: 1 online resourceContent type:- text
- computer
- online resource
- 9780128094891
- 0128094893
- HD38.7

Includes bibliographical references and index.
Including exercises and case studies with road-tested advice, this book provides ideas for improving the business performance of one’s company or business functions, and emphasizes proven, practical, step-by-step methods that readers can readily apply in their companies. -- Edited summary from book.
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