Don't just relate-- advocate! [electronic resource] : a blueprint for profit in the era of customer power / Glen Urban.

By: Contributor(s): c2005Description: xvi, 234 p. : ill. ; 24 cmSubject(s): Genre/Form: Additional physical formats: No titleDDC classification:
  • 658.812
LOC classification:
  • HF5415.5 .U73 2005
Online resources: Available additional physical forms:
  • Available also in a print edition.
Contents:
Now is the time to advocate for your customers -- The Internet creates customer power -- The balance of push and trust is shifting -- Customer power is all around you -- Theory A : the new paradigm -- Where are you positioned on the trust dimensions? -- Is advocacy for you? -- Tools for advocacy -- Questions and answers about customer advocacy -- Moving to advocacy -- The advocacy imperative.
Item type: eBooks
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Includes bibliographical references and index.

Now is the time to advocate for your customers -- The Internet creates customer power -- The balance of push and trust is shifting -- Customer power is all around you -- Theory A : the new paradigm -- Where are you positioned on the trust dimensions? -- Is advocacy for you? -- Tools for advocacy -- Questions and answers about customer advocacy -- Moving to advocacy -- The advocacy imperative.

Available also in a print edition.

Electronic reproduction. Boston, MA : Safari, 2005. Available via World Wide Web.

Mode of access: World Wide Web.

Made available through: Safari Books Online, LLC.

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