Digital marketing guidebook : integrating strategy and tactics with values / Ira Kaufman & Chris Horton.
By: Kaufman, Ira Morton.
Contributor(s): Horton, Chris (Marketing consultant).
Description: pages cm.ISBN: 9780415716741 (hardback); 9780415716758 (paperback).Subject(s): Internet marketing | Marketing -- Management | BUSINESS & ECONOMICS / Information Management | COMPUTERS / Computer Literacy | COMPUTERS / Digital Media / GeneralGenre/Form: Print books.DDC classification: 658.8/72 Summary: "Digital Marketing is an easy-to-understand guidebook that helps the reader to adopt a digital mindset, incorporate digital trends strategically, and integrate the most effective digital tools with core values to attain a competitive advantage"--| Current location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|
| On Shelf | HF5415.1265 .K386 2015 (Browse shelf) | Available | AU0000000000730 |
Total holds: 0
Includes bibliographical references and index.
"Digital Marketing is an easy-to-understand guidebook that helps the reader to adopt a digital mindset, incorporate digital trends strategically, and integrate the most effective digital tools with core values to attain a competitive advantage"--