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Integrating supply and demand : at many companies, sales generaton activities have become disconnected from the operational activities required to fulfill that demand, resulting in conflicting objectives and foregone business opportunities. Bringing the supply and demand sides of an enterprise together can represent a significant opportunity for efficiency and value creation / Wendy L. Tate, Diane Mollenkopf, Theodore Stank, Andrea Lago da Silva.

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Publisher: [Massachusetts] : Massachusetts Institute of Technology, [2015]Description: 1 online resource (1 volume)Content type:

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"Reprint #56403."

From MIT Sloan Management Review, Vol. 56, no. 4 (Summer 2015).

Description based on online resource; title from title page (viewed March 4, 2016).