Google semantic search [electronic resource] : search engine optimization (SEO) techniques that get your company more traffic, increase brand impact and amplify your online presence / David Amerland.
2013, c2014Description: 1 online resource (1 v.) : illISBN:- 9780133434187
- 0133434184
eBooks
Description based on print version record.
Includes bibliographical references and index.
What is semantic search? -- What is the knowledge graph? -- What is new in SEO? -- Trust and author rank -- What is TrustRank? -- How content became marketing -- Social media marketing and semantic search -- There is no longer a "first" page of Google -- The spread of influence and semantic search -- Entity extraction and the semantic web -- The four Vs of semantic search -- How search became invisible.