Description based on print version record.

Includes bibliographical references and index.

1: Getting started with Google Analytics -- What's new in Google Analytics -- Why analytics? -- Creating your analytics account -- The settings dashboard -- Account dashboard basics -- 21: Analytics and site statistics: concepts and methods -- E-commerce concepts and methods -- Basic metrics and concepts -- Setting up E-commerce -- 3: Advanced implementation -- Advanced dashboard features -- Filtering analytics data -- Setting goals -- Funneling visitors to their destination -- Google AdWords integration -- Hacking Google analytics -- 4: The reports -- Analyzing visitors -- Traffic sources -- Content overview -- Site search -- Event tracking -- E-commerce tracking.

"With 2 billion sites on the Web, who's looking at yours? Google Analytics can tell you. With great new features including advanced customization and segmentation capabilities, Analytics supplies information about your site visitors that helps you ramp up the value of your site. And like its two previous editions, this guide shows you what's new in Google Analytics, how to get the most from the program, and what to do with what you learn"--Resource description page.