Description based on print version record.

Origins and evolution : from whence we came -- Creation : how to establish and improve your firm's presence -- Philosophy : what you believe will inform how you act -- The journey : how to market your value rapidly and profitably -- Presence : how to be an authority and expert -- Celebrity : how to be the authority and expert -- The perfect proposal : how to write a proposal that's accepted every time -- Implementation : magic formula: rapid results with low labor intensity -- Disengaging : it's been nice, but I really must be going -- Interpersonal methodologies : people first -- Teams and groups : no one Is an island -- drganization Development : all the king's horses, and all the king's men ... -- Ethics of the business : what's legal isn't always ethical -- Exit strategies : nothing is forever -- Payback and reinvestment : we build our houses and then they build us.

Includes bibliographical references and index.