What matters most [electronic resource] : how a small group of pioneers is teaching social responsibility to big business, and why big business is listening / Jeffrey Hollender, Stephen Fenichell.
c2004Description: 1 online resource (1 v.)ISBN:- 9780786737345
- 0786737344

Description based on print version record.
Includes bibliographical references and index.
The making of a movement -- The value of values -- Risk and reputation -- Sustainability -- Accountability -- Transparency -- Responsibility -- Ownership and social responsibility.