Marketing and finance [electronic resource] : creating shareholder value / Malcolm McDonald, Brian D. Smith, Keith Ward.

By: Contributor(s): 2013Description: 1 online resource (1 v.) : illUniform titles:
  • Marketing due diligence.
Subject(s): Genre/Form: Additional physical formats: Print version:: Marketing and finance.Online resources:
Item type: eBooks
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Description based on print version record.

Revision of the author's Marketing due diligence.

Includes bibliographical references and index.

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