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Brand valued [electronic resource] : how socially valued brands hold the key to a sustainable future and business success / Guy Champniss and Fernando Rod(acute)es Vil(grave)a.

By: Contributor(s): c2011Description: 1 online resource (1 v.) : illISBN:
  • 9781119977995
  • 1119977991
Subject(s): Genre/Form: Additional physical formats: Print version:: Brand valued.Online resources:
Item type: eBooks
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Description based on print version record.

Includes bibliographical references and index.

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