Radio programming : tactics and strategy / Eric G. Norberg.
Series: Broadcasting & cable seriesPublisher: Abingdon [England] ; New York, NY : Routledge, 2016Description: 1 online resource (1 volume)Content type:- text
- computer
- online resource
- 9781136026898
- 1136026894
- PN1991.55
eBooks
Description based on print version record.
Originally published in 1996 by Focal Press.
Includes index.
The basic principles of radio programming -- Structuring your station and creating identity -- Positioning your station against the competition -- Leading an airstaff -- Music as a programming weapon -- News as a programming weapon -- Promoting your station -- Grading your programming performance : what you need to know about ratings -- Working with your general manager -- Working with sales -- Working with engineering -- The FCC and you -- Attaining your career goals.