Groundswell : winning in a world transformed by social technologies / Charlene Li, Josh Bernoff.
By: Li, Charlene.
Contributor(s): Bernoff, Josh.
Boston, Mass. : Harvard Business Review Press, c2011Edition: Expanded and rev. ed.Description: xv, 332 p. : ill. ; 21 cm.ISBN: 9781422161982 (pbk.).Subject(s): Information society -- Economic aspects | Online social networks -- Economic aspectsGenre/Form: Print books.DDC classification: 303.48/33| Current location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|
| On Shelf | HC79.I55 L48 2011 (Browse shelf) | Available | AU0000000001855 |
Includes bibliographical references (p. 287-305) and indexes.
Understanding the groundswell -- Why the groundswell--and why now? -- Jujitsu and the technologies of the groundswell -- The social technographics profile -- Tapping the groundswell -- Strategies for tapping the groundswell -- Listening to the groundswell -- Talking with the groundswell -- Energizing the groundswell -- Helping the groundswell to support itself -- Embracing the groundswell -- Tapping the groundswell with Twitter -- The groundswell transforms -- How connecting with the groundswell transforms your company -- The groundswell inside your company -- Attaining social maturity -- The future of the groundswell.