Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / editors, William O. Bearden, Richard G. Netemeyer, Kelly L. Haws.
Contributor(s): Bearden, William O. Handbook of marketing scales | Haws, Kelly L | Netemeyer, Richard G.
Los Angeles : SAGE, c2011Edition: 3rd ed.Description: xiv, 603 p. ; 29 cm.ISBN: 9781412980180 (alk. paper).Other title: Marketing scales.Subject(s): Consumer behavior -- Research | Marketing researchGenre/Form: Print books.DDC classification: 658.8/3| Current location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|
| On Shelf | HF5415.3 .B323 2011 (Browse shelf) | Available | AU0000000002231 |
Total holds: 0
Published in cooperation with the Association for Consumer Research.
Rev. ed. of: Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / William O. Bearden, Richard G. Netemeyer. 2nd ed. 1999.
Includes bibliographical references and index.