Consumer behavior and culture : consequences for global marketing and advertising / Marieke de Mooij.
By: Mooij, Marieke K. de.
Contributor(s): Mooij, Marieke K. de. Consumer behavior and culture.
Thousand Oaks : SAGE Publications, c2011Edition: 2nd ed.Description: xv, 401 p. : ill. ; 24 cm.ISBN: 9781412979900 (pbk.).Subject(s): Consumer behavior -- Cross-cultural studies | Consumers -- Psychology | MarketingGenre/Form: Print books.DDC classification: 658.8/342| Current location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|
| On Shelf | HF5415.32 .M66 2011 (Browse shelf) | Available | AU0000000001876 |
Total holds: 0
Rev. ed. of: Consumer behavior and culture / Marieke de Mooij. c2004.
Includes bibliographical references and index.