Description based on print version record.

What it means to be a photographer -- You are here -- Learning your craft -- Digital technology -- Finding your niche -- Specialties -- Networking with other photographers -- The business plan : your blueprint for success -- Breaking in : starting a new business -- Breaking out : Bringing new life to an old business -- Breaking away : exploring new niches -- Calculator magic : pricing your work -- Maintaining and showcasing your body of work -- Marketing made simple -- The secrets to sales -- Public relations -- Accountant jokes: building your financial team -- Lawyer jokes : legal issues -- The life cycle of a small business -- Summary.

Includes bibliographical references and indexes.