Built to love [electronic resource] : creating products that captivate customers / Peter Boatwright & Jonathan Cagan.

By: Contributor(s): Series: BK business bookc2010Edition: 1st edDescription: 1 online resource (xiii, 169 p.) : illOther title:
  • Creating products that captivate customers
Subject(s): Genre/Form: Additional physical formats: Print version:: Built to love.Online resources:
Item type: eBooks
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Description based on print version record.

"The science of product emotion"--Cover.

Includes bibliographical references and index.

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