Description based on resource description page (viewed June 30, 2010).

Includes bibliographical references (p. 107-109) and index.

Introduction -- Chapter 1. Social network essentials -- Chapter 2. Social networks and individual performance -- Chapter 3. Creating useful social networks -- Chapter 4. Social networks and collaboration -- Chapter 5. Social networks in action -- Chapter 6. Ethical considerations with social network analysis -- Appendix A. Network terms and measures -- Appendix B. A brief survey of your social network -- Appendix C. Attitudes and behaviors conducive to building useful social networks -- Appendix D. Additional readings and cases on social networks -- Notes -- References -- Index.

"This book defines social networking and social capital and helps you understand the relationship between them. Learn how to leverage the logic and structure of social networks through extensive discussions of current successful models in action and enhance your strategies and competitive advantage"--Resource description page.