Corporate branding in Facebook fan pages : ideas for improving your brand value / Eliane Pereira Zamith Brito [and five others].
Series: Digital and social media marketing and advertising collectionPublisher: New York, NY : Business Expert Press, 2015Edition: First editionDescription: 1 online resource (1 volume) : illustrationsContent type:- text
- computer
- online resource
- 9781606499436
- 1606499432
- Ideas for improving your brand value
- HF5414
eBooks
Description based on online resource; title from title page (Safari, viewed July 16, 2015).
Includes bibliographical references and index.
The role of social media in emerging markets -- Small- and medium-sized enterprises in emerging countries and the use of social media -- Creating online corporate brands on Facebook fan pages -- Facebook fan pages, engagement, trust, and word of mouth -- Creating experiences on Facebook -- Measuring the performance of brand communities on Facebook.