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R U #SoLoMo ready? : consumers and brands in the digital era / Stavros Papakonstantinidis, Athanasios Poulis and Prokopis Theodordis.

By: Contributor(s): Series: Digital and social media marketing and advertising collectionPublisher: New York, NY : Business Expert Press, 2016Edition: First editionDescription: 1 online resource (1 volume)Content type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781631572579
  • 1631572571
Other title:
  • Consumers and brands in the digital era
Subject(s): Genre/Form: LOC classification:
  • HF5415.1265
Online resources:
Item type: eBooks
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Description based on online resource; title from title page (Safari, viewed February 5, 2016).

Includes bibliographical references and index.

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