#Share : how to mobilize social word of mouth (sWOM) / Natalie T. Wood and Caroline K. Mu(tilde)noz.
Series: Digital and social media marketing and advertising collectionPublisher: New York, NY : Business Expert Press, 2017Edition: First editionDescription: 1 online resource (1 volume) : illustrationsContent type:- text
- computer
- online resource
- 9781631574429
- 1631574426
- Share : how to mobilize social word of mouth (sWOM)
- [Hashtag] Share : how to mobilize social word of mouth (sWOM)
- HF5415.1265
eBooks
Description based on online resource; title from title page (Safari, viewed February 27, 2017).
Includes bibliographical references and index.
Social word of mouth marketing (sWOM) -- The social consumer: the who, what, why, and how behind sharing -- Social business: it's not just about marketing -- Legal and regulatory issues: clear and conspicuous disclosures -- Social media policy and guidelines: the rules of engagement -- Storytelling: what do you say and how do you say it -- Social influence: the power of persuasion -- sWOM on popular platforms.