How to protect (or destroy) your reputation online : the essential guide to avoid digital damage, lock down your brand, and defend your business / John P. David.
Publisher: Wayne, NJ : Career Press, [2017]Copyright date: (copy)2017Description: 1 online resource (1 volume)Content type:- text
- computer
- online resource
- 9781632659378
- 1632659379
- HD59
eBooks
Description based on online resource; title from title page (Safari, viewed December 1, 2016).
Includes bibliographical references and index.
The internet as judge, jury, and executioner -- Preventing and addressing online problems -- Policies and tools for business -- Understand and manage online review sites -- Build your reputation with ongoing marketing activities -- The ever-changing world of ORM.