Customer-oriented marketing strategy : theory and practice / Tevflik Dalgic and Tulay Yeniceri.
By: Dalgic, Tevfik.
Contributor(s): Yeniceri, Tulay.
New York : Business Expert Press, 2013Description: xii, 160 p. ; 23 cm.ISBN: 1606495208 (pbk.); 9781606495209 (pbk.).Subject(s): Consumer satisfaction | Customer relations -- Management | Marketing -- ManagementGenre/Form: Print books.DDC classification: 658.8/12Current location | Call number | Status | Date due | Barcode | Item holds |
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On Shelf | HF5415.5 .D35 2013 (Browse shelf) | Available | AU0000000001624 |
Total holds: 0