Authenticity : what consumers really want / James H. Gilmore, B. Joseph Pine II.
By: Gilmore, James H.
Contributor(s): Pine, B. Joseph.
Boston, Mass. : Harvard Business School Press, c2007Description: xiii, 299 p. : ill. ; 25 cm.ISBN: 1591391458; 9781591391456 (hardcover : alk. paper).Subject(s): Consumer behavior | Consumers' preferences | Product managementGenre/Form: Print books.DDC classification: 658.8/343 Online resources: Table of contents only | Contributor biographical information | Publisher description| Current location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|
| On Shelf | HF5415.15 .G55 2007 (Browse shelf) | Available | AU0000000001442 |
Includes bibliographical references (p. [253]-281) and index.
Authenticity : the new business imperative -- the appeal of real -- The demand for authenticity : why now? -- Drivers of the new consumer sensibility -- The supply of inauthenticity : what's going on? -- Reality, fakery, and three axioms of authenticity -- Rendering authenticity : what to do -- Five genres of authenticity -- Fake, fake, it's all fake : why offerings are unauthentic -- Lessons from philosophy -- The real/fake reality : how offerings become authentic -- Two time-honored standards of authenticity -- Deconstructing authenticity : how to assess your business -- Ten elements of authenticity -- From marketing to placemaking : being what you say you are -- The placemaking portfolio -- From strategy to decision making : being true to self -- Here-and-now space -- Finding authenticity : the right direction for you -- Real/fake polarities.