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Consumer behavior theories : convergence of divergent perspectives with applications to marketing and management / Rajagopal.

By: Contributor(s): Series: Consumer behavior collectionPublisher: New York, NY : Business Expert Press, 2018Edition: First editionDescription: 1 online resource (1 volume) : illustrationsContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781947441156
  • 1947441159
Subject(s): Genre/Form: LOC classification:
  • HF5415.32
Online resources:
Item type: eBooks
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Description based on online resource; title from title page (Safari, viewed May 1, 2018).

Includes bibliographical references.

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