Eco-Innovations in Emerging Markets Analyzing Consumer Behaviour and Adaptability / by Pável Reyes-Mercado.
By: Reyes-Mercado, Pável [author.].
Contributor(s): SpringerLink (Online service).
Publisher: London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2016Description: 131 p.ISBN: 9781137587411.Subject(s): Business | Management science | Business and Management | Business and Management, generalGenre/Form: Print books.| Current location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|
| On Shelf | TJ808 .R49 2016 (Browse shelf) | Available | AU00000000012142 |
Introduction -- Chapter 1 Macro perspectives of Eco-Innovations -- Chapter 2 Research Foundations: Retrospects and Prospects -- Chapter 3 Research Model -- Chapter 4 Research Approach -- Chapter 5 Unveiling Consumer's Insights -- Chapter 6 Driving Change: Converging Business and Policy -- Chapter 7 Challenges Ahead -- Appendices.
Through a comprehensive analysis of cognitive factors and eco-innovation attributes, this book provides an understanding into why and how renewable energy technologies are adopted in an emerging market. Drawing on theories such as theory of reasoned action and theory of planned behaviour, Eco-Innovations in Emerging Markets proposes an extended cognitive model to analyse consumer behaviour in this area. Through the use of advanced statistical techniques such as Partial Least Squares, the book presents empirical data and discusses the implications they pose for policy makers and corporate managers. .