Social media analytics strategy : using data to optimize business performance / Alex Gonçalves
By: Gonçalves, Alex [author].
Contributor(s): Ohio Library and Information Network.
Publisher: California : Apress, [2017]Copyright date: ©2017Description: 306 p.ISBN: 9781484231012.Subject(s): Internet marketing | Social mediaGenre/Form: Print books.| Current location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|
| On Shelf | HF5415.1265 .G66 2017 (Browse shelf) | Available | AU00000000012256 |
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| HF5415.1265 .F678 2012 Marketing in the age of Google: your online strategy IS your business strategy / | HF5415.1265 .F745 2014 Return on engagement : content strategy and web design techniques for digital marketing / | HF5415.1265 .G36 2016 Visual content marketing : leveraging infographics, video, and interactive media to attract and engage customers / | HF5415.1265 .G66 2017 Social media analytics strategy : using data to optimize business performance / | HF5415.1265 .H35775 2022 Digital marketing : strategic planning & integration / | HF5415.1265 .H367 2022 The digital marketing planner : your step-by-step guide / | HF5415.1265 .I84 2021 Social media for small business : marketing strategies for business owners / |
Includes index
Part I: Data -- Chapter 1: Social Media Data -- Chapter 2: From Data to Insights -- Chapter 3: Luis Madureira -- Part II: Defining Analytics in Social Media and Types of Analytics Tools -- Chapter 4: Analytics in Social Media -- Chapter 5: Dedicated vs. Hybrid Tools -- Chapter 6: Alexander and Frederik Peiniger -- Part III: Differences of Social Media Networks -- Chapter 7: Social Network Landscape -- Chapter 8: Tam Su -- Part IV: The Analytics Process -- Chapter 9: The Analytics Process -- Chapter 10: Armando Terribili -- Part V: Metrics, Dashboards, and Reports -- Chapter 11: Metrics -- Chapter 12: Dashboards -- Chapter 13: Reports -- Chapter 14: Milan Veverka -- Part VI: Strategy and Tactics -- Chapter 15: Strategy -- Chapter 16: Tactics -- Chapter 17: Michael Wu -- Part VII: The Future -- Chapter 18: Prescriptive Analytics -- Chapter 19: The Future of Social Media Analytics.-
Available to OhioLINK libraries