Social media management : persuasion in networked culture / Ben Shields.
By: Shields, Ben Ryan [author.].
Publisher: New York : Oxford University Press, [2017]Description: xvi, 286 pages : illustrations ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780190296339 (paperback).Subject(s): Internet marketing | Social media -- Marketing | Mass media and business | Public relations -- Management | BUSINESS & ECONOMICS / General | BUSINESS & ECONOMICS / Marketing / GeneralGenre/Form: Print books.Summary: " Social media technologies are not only changing the way we communicate, but also disrupting the business world. Social Media Management: Persuasion in Networked Culture equips readers with a coherent framework and the tools to answer the question: Now what? Based on the author's extensive experience as a social media practitioner, researcher, and educator, this book reveals the formula for social media success today and in the future. Clear and relevant framework: Offers a clear model for developing strategies to maximize the business value of social media. Written is an accessible style, highlighted by numerous visual examples of social media in practice. Addresses key topics in this evolving field, from targeting social audiences and developing a company's social brand strategy to managing crisis with social media and measuring social media results. A final chapter, "Defining Your Personal Brand in Social Media," gives students and practitioners clear guidance on how to manage their own social media presence to best match their personal and professional brands. Diverse Examples and Cases: Incorporates numerous examples--from the chapter-opening vignettes, detailed in-chapter case studies, and shorter social snippets from a variety of people, industries, organizations, and disciplines--that highlight social media successes and challenges. "Your Turn" exercises: Includes "Your Turn" exercises at the end of each chapter that challenge students to apply what they've learned to a variety of business situations "--Summary: "Social Media Management: Persuasion in Networked Culture is designed for graduate students taking courses in social media or digital media strategy. It will equip readers with the frameworks and tools to answer the "Now what?" question. Based on the author's extensive experience in the social media industry and his qualitative and quantitative research on best practices, this book will uncover the formula for social media success today and in the future. After reading this book, students will be prepared to maximize social media to accomplish their key objectives, whether it's to build a brand, increase sales, or create an organizational culture"--| Current location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|
| On Shelf | HF5415.1265 .S5334 2017 (Browse shelf) | Available | AU00000000012260 |
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| HF5415.1265 .R9324 2015 Understanding social media : how to create a plan for your business that works / | HF5415.1265 .R933 2014 Taking down Goliath : digital marketing strategies for beating competitors with 100 times your spending power / | HF5415.1265 .S393 2022 The new rules of marketing & PR : how to use content marketing, podcasting, social media, AI, live video, and newsjacking to reach buyers directly / | HF5415.1265 .S5334 2017 Social media management : persuasion in networked culture / | HF5415.1265 .S6142 2016 The opt-out effect : marketing strategies that empower consumers and win customer-driven brand loyalty / | HF5415.1265 .S615 2022 Digital marketing excellence : planning, optimizing and integrating online marketing / | HF5415.1265 .S6364 2016 The social organization : managing human capital through social media / |
Includes bibliographical references and index.
" Social media technologies are not only changing the way we communicate, but also disrupting the business world. Social Media Management: Persuasion in Networked Culture equips readers with a coherent framework and the tools to answer the question: Now what? Based on the author's extensive experience as a social media practitioner, researcher, and educator, this book reveals the formula for social media success today and in the future. Clear and relevant framework: Offers a clear model for developing strategies to maximize the business value of social media. Written is an accessible style, highlighted by numerous visual examples of social media in practice. Addresses key topics in this evolving field, from targeting social audiences and developing a company's social brand strategy to managing crisis with social media and measuring social media results. A final chapter, "Defining Your Personal Brand in Social Media," gives students and practitioners clear guidance on how to manage their own social media presence to best match their personal and professional brands. Diverse Examples and Cases: Incorporates numerous examples--from the chapter-opening vignettes, detailed in-chapter case studies, and shorter social snippets from a variety of people, industries, organizations, and disciplines--that highlight social media successes and challenges. "Your Turn" exercises: Includes "Your Turn" exercises at the end of each chapter that challenge students to apply what they've learned to a variety of business situations "--
"Social Media Management: Persuasion in Networked Culture is designed for graduate students taking courses in social media or digital media strategy. It will equip readers with the frameworks and tools to answer the "Now what?" question. Based on the author's extensive experience in the social media industry and his qualitative and quantitative research on best practices, this book will uncover the formula for social media success today and in the future. After reading this book, students will be prepared to maximize social media to accomplish their key objectives, whether it's to build a brand, increase sales, or create an organizational culture"--