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Six billion shoppers : the companies winning the global e-commerce boom / Porter Erisman.

By: Erisman, Porter [author.].
Publisher: New York : St. Martin's Press, [2017]Edition: First edition.Description: 241 pages ; 22 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781250088673 (hardcover).Subject(s): Electronic commerce -- Developing countries | Consumers -- Developing countries | Entrepreneurship -- Developing countries | Developing countries -- CommerceGenre/Form: Print books.
Contents:
A shopping mall in every pocket -- How the West was won -- The rise of e-commerce in China -- The great mall of China -- India: the next mega-market -- India's e-commerce golden era finally arrives -- Southeast Asia -- Latin America -- Africa-the final frontier -- Key takeaways.
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Includes bibliographical references (pages 223-232) and index.

A shopping mall in every pocket -- How the West was won -- The rise of e-commerce in China -- The great mall of China -- India: the next mega-market -- India's e-commerce golden era finally arrives -- Southeast Asia -- Latin America -- Africa-the final frontier -- Key takeaways.

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