Managerial economics : foundations of business analysis and strategy / Christopher R. Thomas, S. Charles Maurice.
By: Thomas, Christopher R.
Contributor(s): Maurice, S. Charles.
Series: The McGraw-Hill economics series.Publisher: New York : McGraw-Hill/Irwin, c2013Edition: 11th ed.Description: xx, 748 p. : ill. ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780078021718 (alk. paper).Subject(s): Managerial economicsGenre/Form: Print books.| Current location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|
| On Shelf | HD30.22 .M39 2013 (Browse shelf) | Available | AU00000000012677 |
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| HD30.215 .W83 2017 JMP connections : the art of utilizing connections in your data / | HD30.22 .C634 2015 Economics for business : a guide to decision making in a complex global macroeconomy / | HD30.22 .L47 2012 The architecture of innovation : the economics of creative organizations / | HD30.22 .M39 2013 Managerial economics : foundations of business analysis and strategy / | HD30.23 .A3 2013 Decision making & problem solving / | HD30.23 .A3 2016 Decision making and problem solving / | HD30.23 .A3 2019 Decision making and problem solving : break through barriers and banish uncertainty at work / |
Includes bibliographical references and index.
Some preliminaries -- Managers, profits, and markets -- Demand, supply, and market equilibrium -- Marginal analysis for optimal decisions -- Basic estimation techniques -- Demand analysis -- Theory of consumer behavior -- Elasticity and demand -- Demand estimation and forecasting -- Production and cost in the short run -- Production and cost in the long run -- Production and cost estimation -- Profit maximization in various market structures -- Managerial decisions in competitive markets -- Managerial decisions for firms with market power -- Strategic decision making in oligopoly markets -- Advanced topics in managerial economics -- Advanced pricing techniques -- Decisions under risk and uncertainty -- Chapter16: government regulation of business.