Marketing and supply chain management : a systemic approach / Dimitris Folinas and Thomas Fotiadis.
By: Folinas, Dimitris [author.].
Publisher: Abingdon, Oxon ; New York, NY : Routledge, 2017Description: 232p.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781138181656 (pbk. : alk. paper).Subject(s): Industrial marketing | Business logisticsGenre/Form: Print books.Current location | Call number | Status | Date due | Barcode | Item holds |
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On Shelf | HF5415.1263 .F65 2017 (Browse shelf) | Available | AU00000000012920 |
Includes bibliographical references and index.
Introduction -- Marketing and supply chain management challenges -- Introduction to marketing and supply chain management -- Marketing and supply chain management coexistence in today's market arena -- Identifying the challenges and trends of marketing and supply chain management -- Integrated framework of marketing and supply chain management -- A systemic approach to distribution channels -- A holistic approach to demand handling -- Procurement from a marketing and supply chain management point of view -- Typical approaches of marketing and supply chain management synergies -- Technologies of marketing and supply chain management synergies.