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Choice matters : how healthcare consumers make decisions (and why clinicians and managers should care) / Gordon Moore, John A. Quelch, Emily Boudreau.

By: Moore, Gordon T [author.].
Contributor(s): Quelch, John A [author.] | Boudreau, Emily C [author.].
Publisher: New York, NY : Oxford University Press, [2018]Description: xi, 251 pages : illustrations ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780190886134 (softcover : alk. paper).Subject(s): Consumer Behavior | Decision Making | Delivery of Health CareGenre/Form: Print books.
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Includes bibliographical references and index.

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