The moderns : midcentury American graphic design / Steven Heller, Greg D'Onofrio.
By: Heller, Steven [author.].
Contributor(s): D'Onofrio, Greg [author.].
Publisher: New York : Abrams, ©2017Description: 336 pages : illustrations (some color) ; 30 cm.Content type: text | still image Media type: unmediated Carrier type: volumeISBN: 9781419724015.Other title: Midcentury American graphic design | Moderns.Subject(s): Graphic arts -- United States -- History -- 20th century | Commercial art -- United States -- History -- 20th centuryGenre/Form: History. | Print books.| Current location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|
| On Shelf | NC998.5.A1 H453 2017 (Browse shelf) | Available | AU00000000013257 |
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Includes bibliographical references and index.
Introduction -- Emigres -- Homegrown -- The Bauhaus tradition and the new typography.
In The Moderns, we meet the men and women who invented and shaped Midcentury Modern graphic design in America. The book is made up of generously illustrated profiles, many based on interviews, of more than 60 designers whose magazine, book, and record covers; advertisements and package designs; posters; and other projects created the visual aesthetics of postwar modernity. Some were EmigrEs from Europe; others were homegrown-all were intoxicated by elemental typography, primary colors, photography, and geometric or biomorphic forms. Some are well-known, others are honored in this volume for the first time, and together they comprised a movement that changed our design world.