Beyond bullet points / Cliff Atkinson.
By: Atkinson, Cliff [author.].
Publisher: United States : Pearson Education, Inc., ©2018Edition: 4th edition.Description: xxxii, 319 pages : illustrations (chiefly color) ; 23 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781509305537 (paperback).Subject(s): Microsoft PowerPoint (Computer file) | Microsoft PowerPoint (Computer file) | Business presentations -- Graphic methods -- Computer programs | Multimedia systems in business presentations | Business presentations -- Graphic methods -- Computer programs | Multimedia systems in business presentationsGenre/Form: Nonfiction. | Print books.Current location | Call number | Status | Date due | Barcode | Item holds |
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On Shelf | HF5718.22 .A87 2018 (Browse shelf) | Available | AU00000000013677 |
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Includes index.
"Microsoft"--Title page.
"Using PowerPoint to tell a persuasive story that gets results"--Cover.
"Published with the authorization of Microsoft Corporation by Pearson Education, Inc."--Title page verso.
A theater of persuasion -- Busting the top 3 myths about PowerPoint -- The 5 principles and 10 building blocks of persuasive visual storytelling -- Crafting your story structure -- Anchoring your story in your audience's minds -- Thinking like a storyboard -- The magic of sketching your graphics first -- Getting graphics, quick and easy -- Delivering your visual story -- Present this, not that -- BBP guidelines -- Starting your challenge and desire headlines -- Starting your map headlines.
"Think beyond bullet points--and amplify the impact of your message! Now in its fourth edition, this popular classic illuminates an innovative, step-by-step methodology designed to unlock the amazing visual story waiting to be released from your message. Communications expert Cliff Atkinson show how to apply classic storytelling tenets and practical, research-based guidelines as you work with Microsoft PowerPoint--for memorable, meaningful, and persuasive visual stories. Change your approach--and transform your results!"--Page 4 of cover.