The marketing imagination / Theodore Levitt.
By: Levitt, Theodore.
New York : London : Free Press ; Collier Macmillan, c1986Edition: New, expanded ed.Description: xxv, 238 p. : ill. ; 25 cm.ISBN: 9780029190906 (pbk.).Subject(s): MarketingGenre/Form: Print books.DDC classification: 658.8 Online resources: Sample text | Table of contents only | Contributor biographical information | Publisher description| Current location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|
| On Shelf | HF5415 .L482 1986 (Browse shelf) | Available | AU0000000001443 |
Total holds: 0
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| HF5415 .K785 2016 Marketing plan templates for enhancing profits / | HF5415 .L3617 2020 Myths of marketing : banish the misconceptions and become a great marketer / | HF5415 .L474 2021 The nonprofit marketing guide : high-impact, low-cost ways to build support for your good cause / | HF5415 .L482 1986 The marketing imagination / | HF5415 .L4832 2008 Marketing myopia / | HF5415 .M3344 2018 Mastering market analytics : business metrics - practice and application / | HF5415 .M37953 2013 The complete marketer : 60 essential concepts for marketing excellence / |
Includes bibliographical references and index.