Marketing in the age of Google: your online strategy IS your business strategy / Vanessa Fox.
By: Fox, Vanessa.
Hoboken, N.J. : Wiley, 2012Edition: Rev. and updated.Description: xviii, 254 p. : ill. ; 23 cm.ISBN: 9781118231937 (pbk.).Subject(s): Internet marketing | Internet searching | Web search engines | BUSINESS & ECONOMICS / Marketing / GeneralGenre/Form: Print books.DDC classification: 658.8/72 Summary: "Search has changed everything. Has your business harnessed its full potential? A business's search strategy can have a dramatic impact on how consumers interact with that business. But even more importantly, search engine activity provides amazingly useful data about customer behavior, needs, and motivations. In this non-technical book for executives, business owners, and marketers, search engine strategy guru Vanessa Fox--who created Google's portal for site owners, Google Webmaster Central--explains what every marketer or business owner needs to understand about search rankings, search data, comprehensive search strategies, and integrating your strategy into the businesses processes. Updated statistics, tools, and recommendations Details about the latest changes from Google, Bing, and the overall search landscape Explanation and recommendations related to Google's substantial new search algorithm, know as "Panda" Discussion of the changing landscape of the integration of search and social media, including the addition of Google+ to the mix Traditional marketing isn't enough anymore. Businesses need to evolve as customer behavior evolves. Marketing in the Age of Google shows you how"--Current location | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|
On Shelf | HF5415.1265 .F678 2012 (Browse shelf) | Available | AU0000000001110 |
Browsing Alfaisal University Shelves , Shelving location: On Shelf Close shelf browser
HF5415.1265 .D366 2021 Search engine optimization and marketing : a recipe for success in digital marketing / | HF5415.1265 .D526 2023 Digital Marketing All-In-One For Dummies, 2nd Edition / | HF5415.1265 .D5385 2020 Digital and social media marketing : a results-driven approach / | HF5415.1265 .F678 2012 Marketing in the age of Google: your online strategy IS your business strategy / | HF5415.1265 .F745 2014 Return on engagement : content strategy and web design techniques for digital marketing / | HF5415.1265 .G36 2016 Visual content marketing : leveraging infographics, video, and interactive media to attract and engage customers / | HF5415.1265 .G66 2017 Social media analytics strategy : using data to optimize business performance / |
Includes bibliographical references and index.
"Search has changed everything. Has your business harnessed its full potential? A business's search strategy can have a dramatic impact on how consumers interact with that business. But even more importantly, search engine activity provides amazingly useful data about customer behavior, needs, and motivations. In this non-technical book for executives, business owners, and marketers, search engine strategy guru Vanessa Fox--who created Google's portal for site owners, Google Webmaster Central--explains what every marketer or business owner needs to understand about search rankings, search data, comprehensive search strategies, and integrating your strategy into the businesses processes. Updated statistics, tools, and recommendations Details about the latest changes from Google, Bing, and the overall search landscape Explanation and recommendations related to Google's substantial new search algorithm, know as "Panda" Discussion of the changing landscape of the integration of search and social media, including the addition of Google+ to the mix Traditional marketing isn't enough anymore. Businesses need to evolve as customer behavior evolves. Marketing in the Age of Google shows you how"--