Introduction to social media marketing : a guide for absolute beginners / Todd Kelsey ; [technical reviewer, Brandon Lyon]
By: Kelsey, Todd [author.].
Contributor(s): Lyon, Brandon [reviewer.].
Publisher: Wheaton, Illinois : Apress, ©2017Distributor: New York, NY : Distributed to the book trade worldwide by Springer Science + Business Media ©2017Description: 152 pages ; illustrations ; 23 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781484228531.Subject(s): Internet marketing | Online social networks | Online social networks -- Marketing | Social media -- Marketing | Marketing -- Social aspectsGenre/Form: Print books.| Current location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|
| On Shelf | HF5415.1265 .K3936 2017 (Browse shelf) | Available | AU00000000014270 |
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Statement of responsibility partially from cover.
Includes index.
The basics of having fun and building skills -- Skillbox: Content -- Facebook pages -- Facebook ads -- Twitter -- LinkedIn -- Hootsuite -- Social media monitoring and analytics.
Focuses on ROI (return on investment) to help you think critically about the value social media could bring a business or organization. You'll explore the question of whether or not it's worth it to invest time and money in each social media channel.