Starting an online business all-in-one / by Shannon Belew and Joel Elad.
By: Belew, Shannon [[author]].
Contributor(s): Elad, Joel [author.].
Series: --For dummies: Publisher: [Hoboken, New Jersey] : John Wiley & Sons Inc ©2017Edition: 5th edition.Description: 877 pages ; illustrations ; 23 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781119315520.Other title: Starting an online business all-in-one for dummies.Subject(s): Business enterprises -- Computer networks | New business enterprises -- Management | Internet marketing | Electronic commerce | Web sites -- Design | Fund raising | BUSINESS & ECONOMICS / Small Business | BUSINESS & ECONOMICS / Entrepreneurship | Business enterprises -- Computer networks | Electronic commerce | Fund raising | Internet marketing | New business enterprises -- Management | Web sites -- DesignGenre/Form: Print books.| Current location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|
| On Shelf | HF5548.32 .B44 2017 (Browse shelf) | Available | AU00000000014315 |
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| HF5548.2 .S448426 2020 Data mining for business analytics : concepts, techniques and applications in Python / | HF5548.2 .S44843 2016 Data mining for business analytics : concepts, techniques, and applications with XLMiner/ | HF5548.2 .V326 2020 The organisation of tomorrow : how AI, blockchain, and analytics turn your business into a data organisation / | HF5548.32 .B44 2017 Starting an online business all-in-one / | HF5548.32 .B656 2015 Leading digital strategy : driving business growth through effective e-commerce / | HF5548.32 .C3556 2023 E-commerce growth strategy : a brand-driven approach to attract shoppers, build community and retain customers / | HF5548.32 .C472 2019 Digital business and e-commerce management : strategy, implementation and practice / |
Includes index.
Start-up essentials. Starting from scratch ; Turning ideas into a viable internet business ; Getting real: creating a usable business plan ; Funding your online business ; Creating policies to protect your website and customers ; Setting up shop: what you need for online efficiency -- Legal and accounting. Minding the law ; Choosing the right foundation: from partnerships to corporations ; The trademark-and-copyright two-step ; Accounting for taxes (and then some) -- Website functionality and aesthetics. What's in a (domain) name? ; Designing for user experience ; Building a site without spending a fortune ; Finding the host with the most ; Developing content that satisfies visitors and search engines ; Going beyond beta and launching your site -- Online and operating. Determining your revenue model ; Making money with affiliate programs ; Turning information into profit: from e-books to webinars ; Paying with the right payment options ; Putting the (shopping) cart before the horse ; Taking inventory ; Fulfilling expectations and orders -- Managing security risks. Understanding security and your risks ; Developing a plan: security and business continuity ; Spotting and thwarting hackers and net-thieves ; Locking down your site and your business -- Online marketing basics. Jump-starting traffic and driving sales ; Your own public relations for the web ; Web marketing at work ; Converting browsers to buyers ; Analyzing and monitoring your customers ; Mastering search engines, optimization, and rankings -- Retail to e-tail. Expanding online to keep and grow customers ; Managing the differences between in-store and online commerce ; Window dressing for the online display ; Making in-store customers loyal online shoppers ; Revving up with mobile marketing, social media, and more ; Troubleshooting the transition to online retail -- E-commerce fundamentals. Starting up with e-commerce functionality ; Mastering the Amazon ; Web-ify your store with shopify ; Making eBay the way -- E-business for the nonprofit. Raining donations: fundamentals for online giving ; Adding online moneymakers to an existing site ; Growing an active donor base: your virtual community ; Identifying online marketing strategies that fit the cause ; Legal considerations for nonprofit organizations -- E-commerce trends and market opportunities. Discovering niche markets ; Building business via social commerce ; Evaluating the SaaS model: selling software and apps ; Generating opportunities through the generations: millennials, boomers, and beyond -- E-commerce advanced. Mapping the digital buyer's journey ; Getting personal with content marketing ; Listening to the voice of the customer ; Overhauling an aging online business ; Expanding products to increase stagnant sales ; Transitioning a small site into big business.
"11 books in 1! Startup essentials; Legal and accounting; Web site functionality and aesthetics; Online and operating; Managing security risks; Online marketing basics; Retail to e-tail; E-commerce fundamentals; E-business for the nonprofit; E-commerce trends and market opportunities; E-commerce advanced." --Cover.