Virtual reality marketing : using VR to grow a brand and create impact / Henry Stuart.
By: Stuart, Henry [author.].
Publisher: New York : Kogan Page Ltd, ©2018Edition: 1 Edition.Description: 200 pages.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780749482862 (pbk.).Subject(s): Marketing | Marketing -- Management | Virtual reality in managementGenre/Form: Print books.
Contents:
An introduction to virtual reality marketing -- Virtual reality : why do it? -- Industry insights : interviews with the best in the VR business -- Types of virtual reality marketing and how to choose them -- Virtual reality production : how to make VR -- Virtual reality cameras : which to use and when -- The future of VR -- Appendix: Implementing your virtual reality production framework -- Glossary -- Index.
| Current location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|
| On Shelf | HF5415.13 .S8798 2018 (Browse shelf) | Available | AU00000000014530 |
Total holds: 0
Includes index.
An introduction to virtual reality marketing -- Virtual reality : why do it? -- Industry insights : interviews with the best in the VR business -- Types of virtual reality marketing and how to choose them -- Virtual reality production : how to make VR -- Virtual reality cameras : which to use and when -- The future of VR -- Appendix: Implementing your virtual reality production framework -- Glossary -- Index.