The revenue acceleration rules : supercharge marketing and sales through artificial intelligence, predictive technologies and account-based strategies / by Shashi Upadhyay, Kent McCormick.
By: Upadhyay, Shashi [author.].
Contributor(s): McCormick, Kent (Product development consultant) [author.].
Publisher: Hoboken, New Jersey : John Wiley & Sons, Inc., ©2018Description: 180 pages.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781119371953 (pbk.).Subject(s): Industrial marketing | Artificial intelligenceGenre/Form: Print books.
Contents:
Introduction -- The CMO's challenge -- ABM and AI -- Data as the foundation -- AI as the intelligence layer -- Use-cases unveiled -- Mapping predictive to your business models -- Ten steps to successfully accelerate revenue with predictive and AI -- Supporting the CMO's journey.
| Current location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|
| On Shelf | HF5415.1263 .U63 2018 (Browse shelf) | Available | AU00000000014597 |
Total holds: 0
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Includes index.
Introduction -- The CMO's challenge -- ABM and AI -- Data as the foundation -- AI as the intelligence layer -- Use-cases unveiled -- Mapping predictive to your business models -- Ten steps to successfully accelerate revenue with predictive and AI -- Supporting the CMO's journey.