Native advertising : advertorial disruption in the 21st century news feed / Lisa Lynch
By: Lynch, Lisa M [author].
Series: Publisher: Abingdon, Oxon ; New York : Routledge, ©2018Copyright date: ©2018Description: 128 pages ; 23 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781138040410.Subject(s): Internet advertising | Internet marketingGenre/Form: Print books.| Current location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|
| On Shelf | HF6146.I58 L96 2018 (Browse shelf) | Available | AU00000000014658 |
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| HF5845 .R87 2015 Field visual merchandising strategy : developing a national in-store strategy using a merchandising service organization / | HF6146.I58 J87 2022 Integrated marketing communication : advertising and promotion in a digital world / | HF6146.I58 L683 2017 Native advertising : the essential guide / | HF6146.I58 L96 2018 Native advertising : advertorial disruption in the 21st century news feed / | HF6146.T42 D44 2016 Consuming reality : the commercialization of factual entertainment / | HF6161.C44 B35 2014 Visual merchandising for fashion / | HF6161.C44 G73 2018 Promoting fashion / |
Includes index
Includes bibliographical references and index
Native advertising saves the newsroom? : how news outlets came to embrace native advertising and how audiences and regulators grapple with its rise -- Studio N: in-house native advertising at US and European news publishers -- Native on the issues : native advertising and issue-based messaging from corporations and nonprofits -- Going native at the new york times : a case study / by Ava Sirrah -- The future : the end of (native) advertising and the afterlife of news -- Index
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