Marketing myopia / Theodore Levitt.
By: Levitt, Theodore.
Boston, Mass. : Harvard Business Press, c2008Description: v, 90 p. ; 17 cm.ISBN: 1422126013; 9781422126011.Subject(s): Customer relations | MarketingGenre/Form: Print books.DDC classification: 658.8| Current location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|
| On Shelf | HF5415 .L4832 2008 (Browse shelf) | Available | AU0000000001238 |
Total holds: 0
Originally published in Harvard Business Review, 2004.
Includes bibliographical references (p. 81-82).